COMBATING CIVIC DECISION IN TOGO: 600 Ambassadors on the Ground to Build a Culture of Civic Responsibility

Faced with persistent incivility, the Togolese government is opting for a high-impact, community-based strategy. The Ministry of Justice and Human Rights has just announced the launch of a large-scale national awareness campaign, supported by the recruitment and training of 600 community leaders deployed throughout the country.

Illegal dumping, traffic violations, damage to public property, illegal occupation of public spaces, and failure to comply with administrative procedures: despite recent awareness campaigns, these bad habits remain entrenched. To overcome them and establish lasting behavioral changes, the government is relying on the strength of social cohesion.

As the Minister of Justice, Pacôme Adjourouvi, emphasized, these local figures possess the ideal legitimacy and accessibility to deliver the civic message. On the ground, the roadmap for the 600 ambassadors is structured around four main areas:

Raising awareness of the rules of community life and living together harmoniously;

Promoting the values of citizenship and individual responsibility;

Encouraging good daily practices;

Reporting violations and criminal behavior to the authorities.

However, education alone will not suffice. The government warns that this initiative will be accompanied by increased firmness: strict enforcement of the law, stronger penalties for offenders, and enhanced integration of civic education from the school level.

Edwige GADEDJI (Intern)

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